Children's Day: Why are adults falling for all things child-like and cute again? | Hindustan Times
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Fri, Nov 14, 2025
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For Millennials and Gen Z, Kidulting is about redefining adulthood.

Children's Day: Why are adults falling for all things child-like and cute again?

The trend of "kidulting" is on the rise, as adults embrace playful accessories and nostalgic designs to reconnect with their inner child. This movement, driven by double-income, no-kids households, has led to a 5.5% increase in toy sales among adults over 18. Celebrated on Children’s Day, this phenomenon highlights a growing desire for joy and whimsy in everyday life.

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