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Driven by TikTok trends, new beauty brands target children

Nov 28, 08:13 PM IST 4 min read

Dermatologists advise against children using beauty face masks, despite a surge in products aimed at young consumers. Companies like Rini and Evereden target kids with skincare routines mimicking those of older teens. Experts warn of potential skin allergies and harmful ingredients, emphasizing that children's skin needs only basic hygiene. This trend raises concerns about beauty standards and self-image.

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