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Gold bars and coins made up a record 40% of total gold demand in India in 2025, underscoring the yellow metal's enduring role as a store of wealth in Indian households.

Dec 31, 09:58 AM IST 3 min read

Mumbai homemaker Prachi Kadam's choice of a 10 gm gold coin over traditional jewellery highlights a significant shift in India's gold market, driven by soaring prices. With gold prices surging 67% this year, consumers are prioritizing investments over ornaments, leading to a 14% drop in total gold demand. The trend is expected to continue into 2026 as buyers seek value.

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