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Instamart drops Swiggy name, aiming for standalone brand identity

May 27, 03:53 PM IST 1 min read

Instamart has rebranded itself, dropping the Swiggy name to establish a standalone identity. This decision follows Zomato's recent rebranding and reflects Instamart's growth beyond grocery delivery. The new logo retains the Swiggy 'S-Pin' icon as a nod to its origins. Instamart aims to innovate in speed, selection, and convenience, with a full rollout of the new branding planned soon.

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