Mahindra upgrades the Thar after 3,00,000 unit sales in five years

The Thar accounts for nearly a fifth of Mahindra SUV sales in the past five years, thus making the company India’s largest SUV maker by revenue.

Mahindra & Mahindra Ltd. has upgraded its best-selling Thar SUV, soon after the brand achieved a sales milestone of 3 lakh units in five years. In fact, the Thar accounts for nearly a fifth of Mahindra SUV sales in the past five years, underscoring the role of the brand in making M&M India’s largest SUV maker by revenue.

The new Mahindra Thar has a starting price of ₹9.99 lakh.(M&M)

The new Mahindra Thar gets a new front grille with a dual-tone bumper on the outside and an all-black dashboard with a new steering wheel on the inside, according to a statement issued on Friday.

New Mahindra Thar: Key Features

• New front grille with dual-tone bumper, R18 alloy wheels
• All-black dashboard with new steering wheel
• New centre console with sliding armrest, rear AC vents
• 26.03 cm touchscreen with Android Auto, Apple CarPlay
• Door-mounted power windows, internally operated fuel lid
• Rear windscreen wiper, rear-view camera
• Two new colours: ‘Tango Red’ and ‘Battleship Grey’

“At Mahindra, we are committed to listening to our customers and evolving with their needs,” Nalinikanth Gollagunta, chief executive officer - automotive division, at M&M, said in the statement. “...The new Thar offers an unparalleled driving experience that empowers our customers to explore urban and off-road settings.”

New Mahindra Thar: Price List

The Thar brand has accounted for nearly 20% of Mahindra's SUV sales since October 2020. (M&M/HT)

Mahindra’s SUV sales have grown by 182% to 5,28,460 units in 2024 from 1,86,942 units in 2020, according to data from the company’s annual reports. The company has sold 16,85,355 SUVs in five years—that the Thar brand accounts for nearly 20% of this is no small feat.