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Consumers flaunt health, fitness as new status markers

Nov 28, 05:40 AM IST 3 min read

Dabur India has launched Siens, a premium nutraceutical brand focusing on wellness and gut health, offering products like collagen gummies and multivitamins. Health-conscious consumers are driving demand for personalized nutrition, prompting companies like ITC Foods and Zydus Wellness to innovate. A Fireside Ventures report highlights the trend of "Health as the new status symbol" among various generations.

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