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BCCI has signed Asian Paints as their new official partner. (BCCI)

Nov 20, 09:36 PM IST 1 min read

The Board of Control for Cricket in India (BCCI) has partnered with Asian Paints as an official sponsor, valued at around Rs 45 crore, adding to its existing partnerships which total approximately Rs 180 crore. This strategic move comes amidst changing sponsorship dynamics in fantasy gaming and highlights the growing appeal of Indian cricket, especially after the women’s team's recent success.

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