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Skipper Harmanpreet Kaur poses for a picture with the trophy after the team's win in the final. (@BCCIWomen X)

Nov 07, 08:48 PM IST 4 min read

India's women's cricket team recently achieved a remarkable turnaround, winning the World Cup and captivating millions, thus significantly boosting their brand value. With players like Smriti Mandhana endorsing numerous brands, the marketing landscape is evolving. Experts suggest this victory could transform women's cricket into a billion-dollar ecosystem, emphasizing the need for sustained visibility and strategic partnerships in the sport.

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