Deepika Padukone's skincare brand 82°E reports loss of ₹12.26 crore; revenue down by 30%, market spending by 78% | Hindustan Times
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Wed, Nov 26, 2025
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Deepika Padukone's skincare brand, 82°E, has posted losses of <span class='webrupee'>₹</span>12.26 crore.

Deepika Padukone's skincare brand 82°E reports loss of ₹12.26 crore; revenue down by 30%, market spending by 78%

Deepika Padukone's skincare brand, 82°E, reported a loss of Rs 12.26 crore for 2024-25, despite efforts to cut expenditures, including a 78% reduction in marketing costs. Revenue also fell over 30% to Rs 14.66 crore. Launched in 2021, the brand struggles to achieve profitability, contrasting with the success of Katrina Kaif’s Kay Beauty.

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