I have never hired a PR person in life, can’t do image building: Kavita Kaushik

Actor Kavita Kaushik has never hired a PR person, saying it's a conscious choice that reflects who she is. She prefers to focus on her work rather than gossip.

At a time when most celebs have publicists or PR managers to help with their public image and ensure they stay relevant, actor Kavita Kaushik considers herself an exception. “I have never hired a PR person, except during Bigg Boss,” she tells us.

Actor Kavita Kaushik is popular for her show FIR.

This, she says, has been a conscious choice and reflects who she is as a person. “I can’t do image-building like other celebrities. Even if I want to, I don’t think I have that talent. It’s just not me. You like me, great; if you don’t like me, I can’t help it. I cannot be one of those actors who call the press to their place and then behave all awkward,” says the actor, who will next be seen in the Punjabi film Carry on Jatta 3.

But, does this approach fare well with her peers and critics? “Sometimes, it may not,” Kaushik says. But, this does not affect her. “I am 42 and I do not care about what people think of me. It’s been 20 years that I have been in front of everyone. I have never cared if people thought I was brash. It is not my job to care about people and what they think of me,” she says.