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Adman Piyush Pandey has died at the age of 70.

Oct 24, 12:23 PM IST 3 min read

Piyush Pandey, revered as the 'Father of Indian Advertising,' passed away at 70, leaving a rich legacy of emotive and relatable ads. His campaigns, including iconic ones for Fevicol, Cadbury, and the Pulse Polio initiative, showcased storytelling that resonated with everyday life. Pandey's work set benchmarks in Indian advertising, blending humor and authenticity to capture hearts.

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.affilate-product { padding: 12px 10px; border-radius: 4px; box-shadow: 0 0 6px 0 rgba(64, 64, 64, 0.16); background-color: #fff; margin: 0px 0px 20px; } .affilate-product #affilate-img { width: 110px; height: 110px; position: relative; margin: 0 auto 10px auto; box-shadow: 0px 0px 0.2px 0.5px #00000017; border-radius: 6px; } #affilate-img img { max-width: 100%; max-height: 100%; position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%); } .affilate-heading { font-size: 16px; color: #000; font-family: "Lato",sans-serif; font-weight:700; margin-bottom: 15px; } .affilate-price { font-size: 24px; color: #424242; font-family: 'Lato', sans-serif; font-weight:900; } .affilate-price del { color: #757575; font-size: 14px; font-family: 'Lato', sans-serif; font-weight:400; margin-left: 10px; text-decoration: line-through; } .affilate-rating .discountBadge { font-size: 12px; border-radius: 4px; font-family: 'Lato', sans-serif; font-weight:400; color: #ffffff; background: #fcb72b; line-height: 15px; padding: 0px 4px; display: inline-flex; align-items: center; justify-content: center; min-width: 63px; height: 24px; text-align: center; margin-left: 10px; } .affilate-rating .discountBadge span { font-family: 'Lato', sans-serif; font-weight:900; margin-left: 5px; } .affilate-discount { display: flex; justify-content: space-between; align-items: end; margin-top: 10px } .affilate-rating { font-size: 13px; font-family: 'Lato', sans-serif; font-weight:400; color: black; display: flex; align-items: center; } #affilate-rating-box { width: 48px; height: 24px; color: white; line-height: 17px; text-align: center; border-radius: 2px; background-color: #508c46; white-space: nowrap; display: inline-flex; justify-content: center; align-items: center; gap: 4px; margin-right: 5px; } #affilate-rating-box img { height: 12.5px; width: auto; } #affilate-button{ display: flex; flex-direction: column; position: relative; } #affilate-button img { width: 58px; position: absolute; bottom: 42px; right: 0; } #affilate-button button { width: 101px; height: 32px; font-size: 14px; cursor: pointer; text-transform: uppercase; background: #00b1cd; text-align: center; color: #fff; border-radius: 4px; font-family: 'Lato',sans-serif; font-weight:900; padding: 0px 16px; display: inline-block; border: 0; } @media screen and (min-width:1200px) { .affilate-product #affilate-img { margin: 0px 20px 0px 0px; } .affilate-product { display: flex; position: relative; } .affilate-info { width: calc(100% - 130px); min-width: calc(100% - 130px); display: flex; flex-direction: column; justify-content: space-between; } .affilate-heading { margin-bottom: 8px; } .affilate-rating .discountBadge { position: absolute; left: 10px; top: 12px; margin: 0; } #affilate-button{ flex-direction: row; gap:20px; align-items: center; } #affilate-button img { width: 75px; position: relative; top: 4px; } }

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