Label all AI media: Draft rules to fight deepfakes | Hindustan Times

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Platforms will be prohibited from enabling users to suppress or remove these identifiers, making it harder to disguise the origin of AI-generated material. (Representational image)

Label all AI media: Draft rules to fight deepfakes

India's Ministry of Electronics and Information Technology has proposed draft regulations requiring AI tools and major social media platforms to label AI-generated content prominently. This move aims to combat misinformation and misuse of synthetic media, including deepfakes. Companies must ensure visible watermarks, with public feedback invited by November 6th. The regulations focus on enhancing user awareness and accountability.

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