From ghats of Varanasi to temples of Tirupati: How spiritual tourism breathes life into India’s art, music and culture | Hindustan Times

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Spiritual tourism is thriving, with pilgrims embracing local traditions and cuisine.

From ghats of Varanasi to temples of Tirupati: How spiritual tourism breathes life into India’s art, music and culture

Spiritual tourism is a sector which is witnessing tremendous growth yet is also one of the most underserved areas. People are showing interest in connecting with their roots and exploring ways to connect with the divine. It is not limited to Indians alone. The Kumbha Mela earlier this year is a testimony to the power of spiritual tourism. It is a living bridge between faith and everyday culture.

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