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If Meta’s bet pays off, WhatsApp could become Meta AI’s personal playground.

Oct 23, 01:45 PM IST 3 min read

Meta will prohibit all third-party AI assistants on WhatsApp starting January 15, 2026, ensuring that only its own AI, Meta AI, operates on the platform. This policy change, part of WhatsApp's Business API update, raises questions about market control versus infrastructure needs, limiting user choices and consolidating AI interactions within Meta's ecosystem.

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