Instagram is here to finally kill your attention span with this new Reels TV app: Here’s how

Instagram has launched a new TV app, which will allow users to watch Reels on big screens using Amazon Fire TV.

Instagram has moved its short video experience from phones to television screens. Meta, in partnership with Amazon, has launched a new Instagram app built for TVs. The app, called Instagram for TV, is now available on select Amazon Fire TV devices in the U.S.

Instagram, in collaboration with Meta, is bringing Reels to big TV screens. (Amazon)

You may be interested in

17% OFF

Certified Refurbished Fire TV Stick 4K Max streaming device, Wi-Fi 6, Alexa Voice Remote (includes TV controls)

• Certified Refurbished Fire TV Stick 4K Max streaming device
• Wi-Fi 6
• Alexa Voice Remote (includes TV controls)

₹4,549

₹5,499

Get This

7% OFF

Fire TV Cube | Hands-free streaming device with Alexa, Wi-Fi 6, 4K Ultra HD

• Fire TV Cube | Hands-free streaming device with Alexa
• Wi-Fi 6
• 4K Ultra HD

₹12,999

₹13,999

Get This

Alexa Voice Remote (3rd Gen) with TV controls | Requires compatible Fire TV device | 2021 release

• Alexa Voice Remote (3rd Gen) with TV controls | Requires compatible Fire TV device | 2021 release

₹1,999

Get This

32% OFF

Amazon Fire TV Stick HD and Wipro Simple Setup 9W LED Smart Bulb Combo

• Amazon Fire TV Stick HD and Wipro Simple Setup 9W LED Smart Bulb Combo

₹5,168

₹7,598

Get This

30% OFF

Samsung 138 cm (55 inches) Crystal 4K Vista Pro Ultra HD Smart LED TV UA55UE86AFULXL

• Samsung 138 cm (55 inches) Crystal 4K Vista Pro Ultra HD Smart LED TV UA55UE86AFULXL

₹40,990

₹58,900

Get This

47% OFF

VW 109 cm (43 inches) OptimaX Series Full HD Smart QLED Android TV VW43AQ1

• VW 109 cm (43 inches) OptimaX Series Full HD Smart QLED Android TV VW43AQ1

₹13,199

₹24,999

Get This

21% OFF

Samsung 163 cm (65 inches) 4K Ultra HD Mini-LED Neo-QLED Smart TV QA65QN85FAULXL

• Samsung 163 cm (65 inches) 4K Ultra HD Mini-LED Neo-QLED Smart TV QA65QN85FAULXL

₹152,990

₹193,500

Get This

47% OFF

VW ( Visio World. 101 cm (40 inches) OptimaX Series Full HD Smart QLED Android TV VW40AQ1 (Black)

• VW ( Visio World. 101 cm (40 inches) OptimaX Series Full HD Smart QLED Android TV VW40AQ1 (Black)

₹11,199

₹20,999

Get This

28% OFF

Samsung 163 cm (65 inches) Crystal 4K Vista Pro Ultra HD Smart LED TV UA65UE86AFULXL

• Samsung 163 cm (65 inches) Crystal 4K Vista Pro Ultra HD Smart LED TV UA65UE86AFULXL

₹61,990

₹85,600

Get This

42% OFF

Sony 139 cm (55 inches) BRAVIA 2M2 Series 4K Ultra HD Smart LED Google TV K-55S25BM2

• Sony 139 cm (55 inches) BRAVIA 2M2 Series 4K Ultra HD Smart LED Google TV K-55S25BM2

₹57,990

₹99,900

Get This

54% OFF

Sony BRAVIA 3 Series 189 cm (75 inches) 4K Ultra HD AI Smart LED Google TV K-75S30B (Black)

• Sony BRAVIA 3 Series 189 cm (75 inches) 4K Ultra HD AI Smart LED Google TV K-75S30B (Black)

₹124,990

₹269,900

Get This

36% OFF

LG 80 cms (32 inches) LR570 Series Smart webOS LED TV 32LR570B6LA

• LG 80 cms (32 inches) LR570 Series Smart webOS LED TV 32LR570B6LA

₹13,490

₹21,240

Get This

66% OFF

VW 109 cm (43 inches) Pro Series 4K Ultra HD Smart QLED Google TV VW43GQ1

• VW 109 cm (43 inches) Pro Series 4K Ultra HD Smart QLED Google TV VW43GQ1

₹16,999

₹49,999

Get This

43% OFF

Xiaomi 108 cm (43 inch) FX Ultra HD 4K Smart LED Fire TV L43MB-FIN

• Xiaomi 108 cm (43 inch) FX Ultra HD 4K Smart LED Fire TV L43MB-FIN

₹21,499

₹37,999

Get This

The new app focuses only on Instagram Reels. It will allow users to watch short videos on a larger screen, making it easier for families or groups to view content together. Until now, Instagram limited its experience to mobile devices and computers. This launch marks the platform’s first step into a TV-focused app.

Amazon said the integration aligns with Fire TV’s aim to help users access content quickly. By placing Instagram directly on the TV interface, Amazon and Meta are expanding how social media fits into daily viewing habits.

How to use Instagram for TV

After downloading Instagram for TV from the Amazon Appstore, users need to sign in to continue. The app supports up to five accounts on one device. Each account receives its own set of recommendations based on viewing history. Users who do not want to connect a personal account can create a separate account meant only for TV use.

Inside the app, users can search for creators and profiles and explore topics of interest. The app arranges Reels into channels and suggests videos based on user activity, similar to the mobile version. Users can also like Reels and read comments directly on the TV screen.

Instagram for TV is different from IGTV, Instagram’s earlier long-video feature. IGTV supported longer videos but shut down in 2022 after low usage. The new TV app focuses only on short videos.

Competing with YouTube

The launch also places Instagram in closer competition with YouTube, which has offered TV apps for years. By bringing Reels to television screens, Instagram aims to capture more viewing time in living rooms, an area long dominated by YouTube and streaming services.

For now, access remains limited. Instagram for TV is available only in the US and only on selected Fire TV devices. Supported devices include Fire TV Stick HD, Fire TV Stick 4K Plus, Fire TV Stick 4K Max (both generations), Fire TV 2-Series, Fire TV 4-Series, and Fire TV Omni QLED Series. Users must download the app through Amazon’s Appstore.