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Fevicol’s front-page ad with a lone moustache symbolised Piyush Pandey’s creative legacy, marking a heartfelt farewell to India’s ad genius.

Oct 25, 03:12 PM IST 2 min read

Piyush Pandey, a legendary figure in Indian advertising, passed away at 70. Known for his impactful campaigns, including Fevicol's tribute to craftsmanship, Pandey transformed the creative landscape with authentic storytelling. His legacy was honored by Fevicol and Amul, highlighting his ability to resonate with the Indian audience. His iconic ads remain a testament to his genius.

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.affilate-product { padding: 12px 10px; border-radius: 4px; box-shadow: 0 0 6px 0 rgba(64, 64, 64, 0.16); background-color: #fff; margin: 0px 0px 20px; } .affilate-product #affilate-img { width: 110px; height: 110px; position: relative; margin: 0 auto 10px auto; box-shadow: 0px 0px 0.2px 0.5px #00000017; border-radius: 6px; } #affilate-img img { max-width: 100%; max-height: 100%; position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%); } .affilate-heading { font-size: 16px; color: #000; font-family: "Lato",sans-serif; font-weight:700; margin-bottom: 15px; } .affilate-price { font-size: 24px; color: #424242; font-family: 'Lato', sans-serif; font-weight:900; } .affilate-price del { color: #757575; font-size: 14px; font-family: 'Lato', sans-serif; font-weight:400; margin-left: 10px; text-decoration: line-through; } .affilate-rating .discountBadge { font-size: 12px; border-radius: 4px; font-family: 'Lato', sans-serif; font-weight:400; color: #ffffff; background: #fcb72b; line-height: 15px; padding: 0px 4px; display: inline-flex; align-items: center; justify-content: center; min-width: 63px; height: 24px; text-align: center; margin-left: 10px; } .affilate-rating .discountBadge span { font-family: 'Lato', sans-serif; font-weight:900; margin-left: 5px; } .affilate-discount { display: flex; justify-content: space-between; align-items: end; margin-top: 10px } .affilate-rating { font-size: 13px; font-family: 'Lato', sans-serif; font-weight:400; color: black; display: flex; align-items: center; } #affilate-rating-box { width: 48px; height: 24px; color: white; line-height: 17px; text-align: center; border-radius: 2px; background-color: #508c46; white-space: nowrap; display: inline-flex; justify-content: center; align-items: center; gap: 4px; margin-right: 5px; } #affilate-rating-box img { height: 12.5px; width: auto; } #affilate-button{ display: flex; flex-direction: column; position: relative; } #affilate-button img { width: 58px; position: absolute; bottom: 42px; right: 0; } #affilate-button button { width: 101px; height: 32px; font-size: 14px; cursor: pointer; text-transform: uppercase; background: #00b1cd; text-align: center; color: #fff; border-radius: 4px; font-family: 'Lato',sans-serif; font-weight:900; padding: 0px 16px; display: inline-block; border: 0; } @media screen and (min-width:1200px) { .affilate-product #affilate-img { margin: 0px 20px 0px 0px; } .affilate-product { display: flex; position: relative; } .affilate-info { width: calc(100% - 130px); min-width: calc(100% - 130px); display: flex; flex-direction: column; justify-content: space-between; } .affilate-heading { margin-bottom: 8px; } .affilate-rating .discountBadge { position: absolute; left: 10px; top: 12px; margin: 0; } #affilate-button{ flex-direction: row; gap:20px; align-items: center; } #affilate-button img { width: 75px; position: relative; top: 4px; } }

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