Doja Cat did not eat lipstick at VMAs, here's what it actually was
During the 2025 MTV VMAs, Doja Cat surprised fans by eating lipstick, which turned out to be a chocolate replica made by renowned pastry chef Amaury Guichon.
Doja Cat’s red carpet moment at the 2025 MTV VMAs had fans doing a double-take. The rapper ate her lipstick on the red carpet. For a second, it looked like she had gone off script. Turns out, it was all part of a plan. On Monday, MAC Cosmetics confirmed that the lipstick she devoured was not real. Instead, it was chocolate. The brand made the revelation in an Instagram post, crediting pastry chef Amaury Guichon - better known online as “The Chocolate Guy.”
Also read: Doja Cat to Sabrina Carpenter: Who wore what to MTV VMAs 2025
Doja Cat did not eat real lipstick. It was chocolate!
Guichon is known for massive edible chocolate sculptures that rack up millions of views. This time, he went smaller but just as detailed. In a behind-the-scenes clip, he mixed caramel, piped it into glossy red chocolate shells, and sealed them up before carving the MAC logo. He then slipped each chocolate lipstick into a real MAC case. He posted the project on his own Instagram story with the caption: “Making @dojacat Red carpet moment Extra sweet!”
{{/usCountry}}Guichon is known for massive edible chocolate sculptures that rack up millions of views. This time, he went smaller but just as detailed. In a behind-the-scenes clip, he mixed caramel, piped it into glossy red chocolate shells, and sealed them up before carving the MAC logo. He then slipped each chocolate lipstick into a real MAC case. He posted the project on his own Instagram story with the caption: “Making @dojacat Red carpet moment Extra sweet!”
{{/usCountry}}Doja Cat x MAC Cosmetics collaboration
{{/usCountry}}Doja Cat x MAC Cosmetics collaboration
{{/usCountry}}The edible lipstick was not just for shock value. It doubled as Doja Cat’s way of announcing her new gig as a Global Ambassador for MAC.
“Makeup is my paint, my armor, my way of creating characters – and M·A·C has always stood for that kind of artistry and freedom. We’re going to push it even further and make people see beauty in a whole new way...wearing a whole lot of Lady Danger along the way,” she said in a joint statement with the brand.
The lipstick she ate was modeled after Lady Danger, her go-to red shade.
As per People, MAC kept the joke going with a follow-up post showing the bitten lipstick priced at “$926.25.” The caption teased: “Buy it now or make an offer!”
Fans quickly decoded the numbers as a hidden date: September 26, 2025, tied to Doja’s upcoming album. Others thought the company was actually selling the half-eaten prop and started throwing bids in the comments.
FAQs:
Why did Doja Cat eat her lipstick at the VMAs?
It was part of a planned stunt with MAC Cosmetics to reveal her edible chocolate lipstick.
Who made Doja Cat’s edible lipstick?
Pastry chef Amaury Guichon, known online as “The Chocolate Guy,” created it.
What lipstick shade did Doja Cat eat?
The chocolate replica was modeled after MAC’s Lady Danger, her signature red shade.
Is Doja Cat working with MAC Cosmetics?
Yes, she was named a Global Ambassador for the brand.
