Falguni Nayar believes today's mass buyers will be tomorrow's luxury consumers

Name: Falguni Nayar believes today's mass buyers will be tomorrow's luxury consumers
Uploaded: 2022-11-09T22:40:19+05:30
Channel: Hindustan Times

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Published on Nov 09, 2022 10:40 PM IST

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Nykaa Founder & CEO Falguni Nayar explains why the platform decided to sell both mass-market beauty products and luxury products together. Nayar says she strongly believes that India is a market like no other and that today's mass buyers will be luxury consumers tomorrow. She also shared how Nykaa fired a guerilla army which gradually turned into start-up experts. Watch this interesting conversation at the 20th edition of the Hindustan Times Leadership Summit.

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.affilate-product { padding: 12px 10px; border-radius: 4px; box-shadow: 0 0 6px 0 rgba(64, 64, 64, 0.16); background-color: #fff; margin: 0px 0px 20px; } .affilate-product #affilate-img { width: 110px; height: 110px; position: relative; margin: 0 auto 10px auto; box-shadow: 0px 0px 0.2px 0.5px #00000017; border-radius: 6px; } #affilate-img img { max-width: 100%; max-height: 100%; position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%); } .affilate-heading { font-size: 16px; color: #000; font-family: "Lato",sans-serif; font-weight:700; margin-bottom: 15px; } .affilate-price { font-size: 24px; color: #424242; font-family: 'Lato', sans-serif; font-weight:900; } .affilate-price del { color: #757575; font-size: 14px; font-family: 'Lato', sans-serif; font-weight:400; margin-left: 10px; text-decoration: line-through; } .affilate-rating .discountBadge { font-size: 12px; border-radius: 4px; font-family: 'Lato', sans-serif; font-weight:400; color: #ffffff; background: #fcb72b; line-height: 15px; padding: 0px 4px; display: inline-flex; align-items: center; justify-content: center; min-width: 63px; height: 24px; text-align: center; margin-left: 10px; } .affilate-rating .discountBadge span { font-family: 'Lato', sans-serif; font-weight:900; margin-left: 5px; } .affilate-discount { display: flex; justify-content: space-between; align-items: end; margin-top: 10px } .affilate-rating { font-size: 13px; font-family: 'Lato', sans-serif; font-weight:400; color: black; display: flex; align-items: center; } #affilate-rating-box { width: 48px; height: 24px; color: white; line-height: 17px; text-align: center; border-radius: 2px; background-color: #508c46; white-space: nowrap; display: inline-flex; justify-content: center; align-items: center; gap: 4px; margin-right: 5px; } #affilate-rating-box img { height: 12.5px; width: auto; } #affilate-button{ display: flex; flex-direction: column; position: relative; } #affilate-button img { width: 58px; position: absolute; bottom: 42px; right: 0; } #affilate-button button { width: 101px; height: 32px; font-size: 14px; cursor: pointer; text-transform: uppercase; background: #00b1cd; text-align: center; color: #fff; border-radius: 4px; font-family: 'Lato',sans-serif; font-weight:900; padding: 0px 16px; display: inline-block; border: 0; } @media screen and (min-width:1200px) { .affilate-product #affilate-img { margin: 0px 20px 0px 0px; } .affilate-product { display: flex; position: relative; } .affilate-info { width: calc(100% - 130px); min-width: calc(100% - 130px); display: flex; flex-direction: column; justify-content: space-between; } .affilate-heading { margin-bottom: 8px; } .affilate-rating .discountBadge { position: absolute; left: 10px; top: 12px; margin: 0; } #affilate-button{ flex-direction: row; gap:20px; align-items: center; } #affilate-button img { width: 75px; position: relative; top: 4px; } }

Falguni Nayar believes today's mass buyers will be tomorrow's luxury consumers

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