Small-Town Museums Are Killing It—on the Internet | Hindustan Times
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Tue, Dec 16, 2025
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The Worcester Art Museum, whose four floors include the arms and armor galleries, is becoming known online for its savvy meme tactics.

Small-Town Museums Are Killing It—on the Internet

Small museums are leveraging TikTok to engage audiences and democratize art, using humor and relatable content. The Worcester Art Museum and Fenimore Art Museum have gained significant followings by turning classic art into modern memes, sparking interest in their collections. Critics argue this trend oversimplifies art, but it successfully attracts attention and discussion.

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