QUICKREADS

India News

Swipe up for the next story

Amazon’s app continues to prominently flash “10 minutes” across multiple Amazon Now banners (Vishal Mathur / HT Photo)

Jan 15, 01:24 PM IST 4 min read

India's new government mandate discourages Q-commerce platforms from promoting “10-minute delivery” to prioritize delivery partner safety. Although fast deliveries remain possible, firms like Amazon have not adjusted their messaging, undermining the advisory's intent. Competitors have adapted, emphasizing the need for responsible practices in the evolving Q-commerce landscape. This shift aims for safer, more mature operations.

Read Full Story

Story Saved

Edit Profile

Your Subscription Plan

Saved Articles

Following

My Reads

Sign out

Get App

Subscribe Now!

.affilate-product { padding: 12px 10px; border-radius: 4px; box-shadow: 0 0 6px 0 rgba(64, 64, 64, 0.16); background-color: #fff; margin: 0px 0px 20px; } .affilate-product #affilate-img { width: 110px; height: 110px; position: relative; margin: 0 auto 10px auto; box-shadow: 0px 0px 0.2px 0.5px #00000017; border-radius: 6px; } #affilate-img img { max-width: 100%; max-height: 100%; position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%); } .affilate-heading { font-size: 16px; color: #000; font-family: "Lato",sans-serif; font-weight:700; margin-bottom: 15px; } .affilate-price { font-size: 24px; color: #424242; font-family: 'Lato', sans-serif; font-weight:900; } .affilate-price del { color: #757575; font-size: 14px; font-family: 'Lato', sans-serif; font-weight:400; margin-left: 10px; text-decoration: line-through; } .affilate-rating .discountBadge { font-size: 12px; border-radius: 4px; font-family: 'Lato', sans-serif; font-weight:400; color: #ffffff; background: #fcb72b; line-height: 15px; padding: 0px 4px; display: inline-flex; align-items: center; justify-content: center; min-width: 63px; height: 24px; text-align: center; margin-left: 10px; } .affilate-rating .discountBadge span { font-family: 'Lato', sans-serif; font-weight:900; margin-left: 5px; } .affilate-discount { display: flex; justify-content: space-between; align-items: end; margin-top: 10px } .affilate-rating { font-size: 13px; font-family: 'Lato', sans-serif; font-weight:400; color: black; display: flex; align-items: center; } #affilate-rating-box { width: 48px; height: 24px; color: white; line-height: 17px; text-align: center; border-radius: 2px; background-color: #508c46; white-space: nowrap; display: inline-flex; justify-content: center; align-items: center; gap: 4px; margin-right: 5px; } #affilate-rating-box img { height: 12.5px; width: auto; } #affilate-button{ display: flex; flex-direction: column; position: relative; } #affilate-button img { width: 58px; position: absolute; bottom: 42px; right: 0; } #affilate-button button { width: 101px; height: 32px; font-size: 14px; cursor: pointer; text-transform: uppercase; background: #00b1cd; text-align: center; color: #fff; border-radius: 4px; font-family: 'Lato',sans-serif; font-weight:900; padding: 0px 16px; display: inline-block; border: 0; } @media screen and (min-width:1200px) { .affilate-product #affilate-img { margin: 0px 20px 0px 0px; } .affilate-product { display: flex; position: relative; } .affilate-info { width: calc(100% - 130px); min-width: calc(100% - 130px); display: flex; flex-direction: column; justify-content: space-between; } .affilate-heading { margin-bottom: 8px; } .affilate-rating .discountBadge { position: absolute; left: 10px; top: 12px; margin: 0; } #affilate-button{ flex-direction: row; gap:20px; align-items: center; } #affilate-button img { width: 75px; position: relative; top: 4px; } }

QUICKREADS

Join Hindustan Times

Create free account and unlock exciting features like