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Jan 05, 10:47 AM IST 4 min read

The U.S. pizza industry is facing stagnation, with sales growth lagging behind fast food and pizzerias now outnumbered by coffee shops and Mexican eateries. Major chains like Papa John’s and Pizza Hut are rethinking strategies amid intense competition and changing consumer preferences. Despite generating $31 billion in sales, pizza's popularity is declining, prompting brands to innovate.

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