A long-running Jet2 advert featuring Jess Glynne’s Hold My Hand became one of the most parodied trends of the summer. Social media users paired the upbeat soundtrack with scenes of holiday chaos, sunburn and airport delays. (X)
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Liverpool rapper EsDeeKid, known for hiding his face, sparked intense speculation when fans claimed his eyes resembled those of Timothée Chalamet. The theory gained traction after Chalamet appeared alongside the rapper in a music video filmed outside a London off-licence. Chalamet leaned into the joke, keeping the mystery alive.(X)
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Actor and host David Tennant turned the Bafta stage into a singalong with a reworked version of I’m Gonna Be (500 Miles). Walking through the audience, he pulled A-listers into call-and-response moments that produced a mix of delight, confusion and viral reaction shots.(X)
In April, an all-female crew including Katy Perry and broadcaster Gayle King took an 11-minute suborbital trip aboard a Blue Origin rocket. Images of Perry singing What a Wonderful World in zero gravity spread rapidly online.(AP)
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Actor Adrien Brody made headlines in February for all the wrong reasons after delivering the longest Oscars acceptance speech on record. Clocking in at five minutes and 40 seconds, the monologue prompted attempts by the orchestra to play him off, all of which he waved away.(REUTERS)
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A July American Eagle campaign featuring Euphoria star Sydney Sweeney and the tagline “Sydney Sweeney has great jeans” quickly went viral. While some viewed it as harmless wordplay, others accused the advert of echoing eugenics-era rhetoric. The backlash drove huge publicity and boosted sales for the brand. Sweeney later said she did not support “the views some people chose to connect to the campaign,”
