Mountain Dew announces new Dirty Cream Soda Dew flavor: Here's when it is expected to hit US shelves

PepsiCo announces a new flavor, 'Dirty Mountain Dew Cream Soda Dew', blending citrus and cream soda.

Mountain Dew has officially announced that a brand-new flavor is joining its line-up, sparking excitement among fans worldwide. Called ‘Dirty Mountain Dew Cream Soda Dew,’ the drink combines the brand’s signature citrus kick with a smooth cream soda twist, a Parade report stated.

PepsiCo has announced a 'Dirty Mountain Dew Cream' soda. When will it hit markets? (X/@MountainDew)

Described as the company’s “first indulgent flavor,” the soda will be available in both regular and Zero Sugar versions. PepsiCo says the drink is a response to the rising popularity of dirty soda, a trend that mixes soft drinks with syrups, cream, or other flavors.

What is the 'dirty soda' trend?

The ‘dirty soda’ craze began in Utah in 2010, thanks to drink chain Swig, and has since spread nationally, fueled by TikTok and reality TV shows like The Secret Lives of Mormon Wives, according to another CNBC report. Today, dirty sodas are popping up everywhere: from grocery stores to fast-food chains like Taco Bell and McDonald’s.

The launch follows PepsiCo’s earlier tests, including a collaboration with KFC and other limited-time soda experiments, which confirmed demand for creamy soda blends.

Dirty soda: A cultural phenomenon

The popularity of dirty soda has been further demonstrated by the introduction of similar products by other well-known brands, such as Pepsi, Dr Pepper, and MUG Root Beer. According to beverage analysts, the trend is aiding in the reversal of years of falling soda sales in the United States, the CNBC report stated.

Restaurants and coffee shops have also adopted the dirty soda trend because of its easy preparation and customizable flavors. Gen Z consumers are particularly drawn to dirty sodas because of their vibrant looks and lower caffeine content than coffee, the CNBC report stated.

The expansion of the category, according to industry experts, is similar to how Starbucks changed coffee culture in the past. PepsiCo now hopes that its new decadent Dew flavor will solidify the drink's position on store shelves and in consumer culture, it added.

FAQs

What is Dirty Mountain Dew Cream Soda Dew?

It is a new Mountain Dew flavor that blends the brand’s citrus taste with a creamy soda twist.

When will it be available?

It will debut at NACS in October 2025, with national rollout planned for early 2026.

Will there be a Zero Sugar option?

Yes, the flavor will come in both regular and Zero Sugar versions.