OpenAI to buy Apple ace Jony Ive's AI startup at a whopping amount; Can you guess the number? | Hindustan Times

OpenAI to buy Apple ace Jony Ive's AI startup at a whopping amount; Can you guess the number?

Updated on: May 22, 2025 12:29 AM IST

OpenAI acquires AI hardware startup io, founded by Jony Ive, in a billion-dollar deal.

OpenAI announced on Wednesday that it’s acquiring io, the AI hardware startup founded by legendary designer Jony Ive, in an all-equity deal valued at around $6.4 billion. 

(Image for representation) Jony Ive to assume creative and design roles at OpenAI following the acquisition of io. REUTERS/Dado Ruvic/Illustration/File Photo(REUTERS)
(Image for representation) Jony Ive to assume creative and design roles at OpenAI following the acquisition of io. REUTERS/Dado Ruvic/Illustration/File Photo(REUTERS)

Ive and his close-knit team of about 55 engineers, designers, and researchers will officially join OpenAI. Their mission? To create a new category of consumer hardware, intuitive, sleek, and built around AI tools like ChatGPT.

OpenAI CEO Sam Altman and Ive have reportedly been working together secretly for the past two years, developing concepts for devices that could replace or at least reduce our reliance on screens. The Wall Street Journal even reported that it includes exploring products like AI-powered headphones and gadgets with built-in cameras.

ALSO READ| Who is Jony Ive? Ace iPhone designer selling his AI devices startup to OpenAI for $6.4 billion

In a launch video shared on Wednesday, Altman praised Ive, saying he is “the deepest thinker of anyone I've ever met,” while Ive described Altman as “a visionary.”

“I think we have the opportunity here to completely reimagine what it means to use a computer,” Altman added in the video.

OpenAI and Jony Ive to tease ‘coolest tech ever’

They also hinted at a new family of AI devices that could launch as early as next year. Altman even teased one prototype he’s tried, calling it “the coolest piece of technology the world has ever seen.”

During his more than two decades at Apple, I've led the design of the iPhone, iPad, iMac, and MacBook. After leaving Apple in 2019, his new design firm, LoveFrom, has worked with companies such as Ferrari and Airbnb.

Ive will take on “deep creative and design responsibilities across OpenAI and io,” the company said in a statement. While io is set to become part of OpenAI, Ive’s independent design firm, LoveFrom, will remain separate and continue its own operations.

ALSO READ| Meet iPhone designer Jony Ive who is working on AI device with Sam Altman

“The io team, focused on developing products that inspire, empower and enable, will now merge with OpenAI to work more intimately with the research, engineering and product teams in San Francisco,” OpenAI CEO Sam Altman and Ive shared in a co-authored blog post.

Stay updated with US News covering politics, crime, weather, local events, and sports highlights. Get the latest on Donald Trump and American politics also realtime updates on Indonesia ferry fire.
Stay updated with US News covering politics, crime, weather, local events, and sports highlights. Get the latest on Donald Trump and American politics also realtime updates on Indonesia ferry fire.
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